The post is Three Reason Why Authors Must Develop Their Own Platform and his arguments all boil down to this: The market is different and publishers are behind.
In fact, he goes as far to point out that certain kinds of non-platform thinking is about two decades old (or two centuries in internet years).
Maybe you guys can help me: What, exactly, is a publisher suppose to do for me?
I understand that certain old-school authors need to be told to get a Facebook, but for those of us who have been blogging and facebooking/tweeting for a while now, the argument, “You need to get out and promote yourself before we’ll consider promoting you” sounds a bit, well, lazy.
I’ll admit I’m not in publishing circles nor am I trying to get a book published, but I do have friends who are and they’re all saying the same thing: You have to do your own marketing.
So, my question is, what on earth is the point of having a publisher?
That being said, as a teacher, I completely understand the desire to have somebody demonstrate their total commitment before you invest a lot of time and money into them.
But what this says to me is that publishers aren’t looking for a book, they’re looking for an author. Which is to bad, because readers are looking for a book.
All that being said, I think this all points to a niche market that may be ripe for harvest: pre-agents. That is, somebody who will help good authors develop their platform so that a “real” agent will give them the time of day and do, you know, agenty sorts of things.
What do you think? Is the publishing industry lazy?